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Your Perfect Vape Flavour? Why Less Sweet & More Cooling Works (2026 Guide)
The Science of Sweet vs Cool
A 2024 NIH study found that fruit-ice flavours produce higher appeal, sweetness, smoothness, and coolness compared to tobacco or dessert-only flavours—while also reducing bitterness and harshness [1]. The appeal-enhancing effect was strongest among vapers who already preferred menthol, fruit, or ice flavours, suggesting that cooling agents play a key role in long-term satisfaction [1].
Cooling sensations come from additives like WS-23, a flavourless compound that provides a clean, icy finish without the mint taste [3]. This is why many vapers find "less sweet, more cooling" flavours easier to use all day—they don't overwhelm your palate.
The Flavour Spectrum: Where Do You Sit?
According to APA research, flavours with higher appeal tend to be sweeter, smoother, cooler, and less bitter [6]. The optimal zone? A fruit profile with noticeable cooling—like RELX's Blueberry Ice or Fresh Peach—delivers sweetness without syrup, and coolness without medicinal taste.
The WS-23 Factor
WS-23 is a modern cooling agent used in many premium vape juices. Unlike menthol, it has almost no odour or taste—just pure cooling [3]. This allows fruit flavours to shine while providing a smooth, icy exhale that doesn't numb your palate. It's why "less sweet, more cooling" pods feel cleaner and more refreshing.
Finding Your Perfect RELX Pod
RELX offers over 20 flavours, each with a different balance of sweetness and cooling. Here's how to navigate the range:
- If you're new to cooling: Start with Fresh Peach or Lychee Ice—mild cooling, natural fruit sweetness.
- If you want balanced all-day: Blueberry Ice or Grape Ice—the classic fruit+ice combo that research shows maximises appeal [1].
- If you prefer intense cooling: Ment Xtra or Mint Freeze—clean, crisp, minimal sweetness.
- If you're transitioning from cigarettes: Rich Tobacco with a touch of menthol—familiar with a clean finish.
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Why "Less Sweet" Works Better for All-Day Vaping
Flavour fatigue is real—after a few puffs of an extremely sweet dessert flavour, your taste buds stop registering the sweetness, and the vape can become bland or even sickly. Cooling agents help reset your palate. Research from the CDC Foundation shows that sales of "ice" named products increased 872% between 2020 and 2023, largely because they provide a more sustainable flavour experience [5].
The Australian Context
Since the 2024 vaping reforms, therapeutic vapes with mint, menthol, or tobacco flavours are more accessible through pharmacies [4]. While higher nicotine strengths still require a prescription, the trend toward less sweet, more cooling flavours aligns with both regulatory shifts and consumer preference for cleaner profiles [9].
• New to cooling? Try Fresh Peach or Lychee Ice (mild cooling)
• Balanced all-day: Blueberry Ice or Grape Ice (fruit + ice)
• Maximum cool: Ment Xtra (clean, crisp)
• Need a device? Essential 2 for beginners, Infinity 2 for daily use
Frequently Asked Questions
What makes "ice" flavours different from menthol?
Menthol provides both cooling and a distinct minty taste. Ice flavours (like those using WS-23) deliver cooling without flavour—so fruit notes remain pure [3]. This is why fruit+ice combos are so popular.
Will a cooling flavour be too harsh on my throat?
No—research shows that ice flavours actually reduce perceived harshness and bitterness compared to tobacco or dessert flavours [1]. The cooling sensation can make the vapour feel smoother.
How many puffs per RELX pod?
Approximately 650 puffs per pod. A 10‑pack bundle gives you ~6,500 puffs—about a month for most vapers.
Can I use any RELX pod with any RELX device?
Yes—all current RELX pods are compatible with both Essential 2 and Infinity 2 devices. The system is fully interchangeable [7].
Are these products legal in Australia?
Yes, when purchased from authorised retailers like gdayvape.com. Since 2024, therapeutic vaping products require a prescription or pharmacy access depending on nicotine strength. Always check current TGA guidelines [9].
Final Thoughts: Less Can Be More
The shift toward less sweet, more cooling flavours isn't just a trend—it's backed by science and user experience. By reducing palate fatigue and harshness, cooling agents help you enjoy your vape throughout the day without feeling overwhelmed.
Whether you're new to vaping or looking to switch up your flavour profile, RELX's range of ice and balanced fruit pods offers something for everyone. Start with a 10‑pack bundle and a reliable device—you'll quickly feel the difference.
🇦🇺 G'DayVape difference: We verify every batch for authenticity. All RELX products are sourced directly from authorised distributors. Questions? Contact our team.
📚 References & trusted sources
- NIH / PMC – Effects of a Fruit‑Ice Combination Flavor on Appeal and Sensory Experience of Vaping (2024). pmc.ncbi.nlm.nih.gov
- ChemMade / WS-23 Technical Data – Cooling agent specifications, N,2,3-Trimethyl-2-isopropylbutamide. chemmade.com
- NSW Health / Sydney Children's Hospitals Network – Vaping laws in Australia, updated 2025. health.nsw.gov.au
- CDC Foundation – Flavored E‑Cigarettes Like Candy to Youth: More Protection Needed (2024). cdcfoundation.org
- APA PsycNET – Characterizing different‑flavored e‑cigarette solutions from user‑reported sensory attributes and appeal (2023). psycnet.apa.org
- Alcohol and Drug Foundation (ADF) – Australian vaping rules and regulations, November 2025. adf.org.au
All sources are government, academic, or health organisations. Retrieved March 2026.
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